SOCIAL MEDIA AS A MARKETING TOOL FOR E-COMMERCE
Nowadays the e-commerce market is growing so fast. And driving traffic is considered the most challenging part of your e-commerce business. Without people’s engagement, your business is nothing. Social media is a tool that has blessed the online shopping sector. Social media is used for initiating communication, penning reviews, endorsements, and gathering a customer base as a powerful tool. For your e-commerce business, you can generate leads, establish a stronger web presence, and increase traffic through social media. A well-structured social media strategy is essential for the improvement and development of an e-commerce business.
So to help get your e-commerce business one heck of a social media strategy. I’ve picked out some tips to share on some top social networks to drive sales.
1. Go Facebook Live: Facebook is testing a new e-commerce tool for Facebook Live that allows Pages to display products in their stream so you can stop scheduling your promoted posts and put your content calendars away. From this live stream, viewers can purchase through screenshots. This will help to build a home shopping network and it works.
2. Go Viral: If people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences and your followers will grow soon. Going viral takes this concept one step faster. In viral concept, people will share your content with their networks, and their networks will follow suit, allowing your content to spread across the internet, getting thousands or even millions of shares. This exposure is especially beneficial for your business because all those shares, likes, and comments show an existing connection with your brand.
3. Focus on Relationship building:
Not only build a relationship with customers but also try to engage with them regularly. And it should be easy for you through social media as social media is an ideal place to start building good and healthy connections with your customers. You will not only be able to make an excellent reputation for your brand but also increase sales and customer retention by doing this.
4. Audience and Customer Engagement: You can get the opportunity by social networking to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Social media is a two-way street if you want customers and followers to be engaged and for getting result you have to be engaged yourself. Be active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. What people are saying across the social web, you can also monitor this through social media.
5. Let Customers Share Their Journey with You:
Social media accomplishment depends less on you discussing yourself and more on how much your clients discuss you. If you like user-generated content and buying-process share that means urging buyers to share their best experiences with online shopping. According to research, one out of every three Facebook users has bought a product only after sharing and reviewing the item. You can also use customer loyalty to communicate with customers.
We can say the e-commerce industry is booming because social media platforms with more users are becoming a part of it day by day. To add social networks to your marketing strategy, make sure to use the right platform to target customers, and also you need to find out your barriers too.
If you have any questions, let me know and I’ll help you start or scale your e-commerce business. To find out the details please join my Facebook Page/Group and connect with me.
✅Join the Becky Thames FB Group: https://www.facebook.com/groups/onlinesellertraining/
✅Join the Becky Thames FB Page: https://www.facebook.com/ecomsellerpro/
