Amazon Account Health Check Up
Is your Amazon seller account healthy?
Here are the metrics that Amazon measures:
Order Defect Rate; Target: under 1%
Order Defect Rate consists of three different metrics:
- Negative feedback
- A-to-Z Guarantee claims
- Chargeback claims
Product Policy Compliance
- Product Authenticity Customer Complaints
- Product Safety Customer Complaints
Late Shipping Rate; Target: under 4%
Pre-fulfillment Cancel Rate; Target: under 2.5%
Valid Tracking Rate; Target: over 95%
Always remember to give your customers WOW moments instead of WHOA moments!