E-commerce is a business model that refers to buying and selling products or services using the internet. It’s also a way of doing business over the internet without having to visit the physical store. There are many types of e-commerce activities, such as payment gateways, online auctions, online ticketing, internet banking, etc. But the most famous examples of e-commerce like Amazon and eBay were among the first internet companies to allow electronic transactions.
For a growing business, every strategy that you develop and implement should be focused on driving growth. Growth hacking describes how tech startups and online services gain new users. With a relentless focus on growth, you can develop and run campaigns, tests, and programs that will drive more online sales.
Here, we discuss six pure growth hacking tricks that you can use to fuel your e-commerce business:
1. Experiment What Customers Think: To succeed, you need to experiment a lot. It doesn’t matter how beautiful your brand story or ads are-even; the best marketing efforts aren’t as convincing as other customer’s recommendations. Testimonials and ratings are powerful because buyers rely on social proof; the psychological phenomenon of people presuming the actions and beliefs of others are correct. Also, you’ll need to create ads with different copies, formats, and images. It would help if you experimented with ads because it will eventually bring in customers and drive sales. Once you’ve created profitable ads, then you can start studying on your website. Avoid making assumptions about your customers and be open to being wrong about what works. Because you won’t know the truth until you look at the data.
2. Commit to a Schedule: Once starting a new e-commerce store, you need to follow a consistent schedule so that your customers can know when to check back. For example, if you add new products each week, you should do it in the same day each week so people can check back on your website on that day every week.
3. Build your Channels: When you’ve bought your store domain name, start building out an audience. To raise a fanbase, you might start with posts on social media so that you have an audience ready to buy when you launch. Once your store is launched, you will need to start collecting email addresses and building referral traffic. By doing this from day one, you’ll grow your customer base soon. Also, you need is to promote your content to your audience through your channels.
4. Write Guest Posts: For reaching new customers, write guest posts or experiment with a few small changes like the design, text, and images of your pages to see which adjustments improve your sales. Outside blogs, if your company blog is mainly reaching loyal buyers. By writing a guest post on a blog with a similar audience, you can contact lots of new customers who are most likely interested in your brand. To get this advantage, make a list of potential blogs that align with your products and reach out to the blog managers to ask about guest posting.
5. A/B Test for your Product Page: One of the most common growth hacks is running the A/B test. You quickly identify what’s growing your business and what’s hurting it through trial and error. As an e-commerce seller, you need to A/B test your product pages since that’s where your sales happen. Experiment with a few small changes like the design, text, and images of your pages to see which adjustments improve your sales.
6. Offer Free Shipping: when you have a new store with a small social following, it’s important to offer free shipping to incentivize the purchase. People may be cautious of paying a company they don’t trust yet, so offering free shipping makes it a smaller risk. About 50% of online stores offer free shipping, which puts you at an advantage over the others when you also propose it.
However, we can say stop delaying the launch of your e-commerce business. Naturally, you’ll make some mistakes, but you’ll also recover from them quickly. Starting a business is a dream of many, not realizing how easy it is to make it a reality. It requires careful planning to get your e-commerce business from zero phases to the launch phase if you want to start selling and want to build a successful e-commerce business.
If you have any questions, let me know and I’ll help you start or scale your e-commerce business. To find out the details please join my Facebook Page/Group and connect with me.
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